Play-Doh Ad Campaign
Advertising Design
Won Best of Student and Gold at AdFed 2024
This project is from my Advertising Design class. The goal of the project was to create an ad campaign with multiple media applications. It includes things like magazine ads, indoor/outdoor applications, a commercial and more.
My specific campaign is all about Play-Doh for everyone. I wanted this campaign to target adults while still keeping the playful Play-Doh brand image that we all know and love. The main ideas of my campaign included keeping it fun, creating a connection between people, and recharging in order to de-stress. Every single aspect of this campaign is based off of one of those 3 big ideas.
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Kylie Ganther 