RISE Account Campaign
Client: Simplicity Credit Union
Won 2025 Diamond Awards for Logo & Campaign
The goal of the “How will you RISE?” campaign was to use art as a storytelling tool to inspire young professionals, students, and underserved individuals to take their first steps toward financial empowerment with the RISE Account. By combining vivid photography, hand-drawn illustrations, and modern design, the campaign created an approachable and empowering visual narrative across billboards, digital ads, and social media, resulting in a cohesive and emotionally engaging experience.
Kylie Ganther 